Prince William showed his solidarity with British servicemen and women when he proudly displayed his Help For Heroes wristband at a official event on Friday.
Two days after the shocking scenes in Woolwich, when Drummer Lee Rigby was so brutally attacked whilst wearing a Help For Heroes jumper, the Prince's band was clearly visible as he made the opening speech at the UEFA Congress in London.
CLICK ON PHOTO FOR FULL GALLERY
Wednesday's tragedy will have had a big impact on William and his younger brother Prince Harry, who both decided to follow a career in the military, and are passionate advocates of the Help for Heroes charity.
The Princes have been vocal in their support of causes supporting servicemen and women, and just on Monday joined forces to open a new Help for Heroes centre in Wiltshire.
William's act of allegiance at the UEFA event comes after royal representatives revealed the Queen has vowed that her visit to Woolwich Barracks will go ahead as planned.
The monarch will visit the south east London Royal Artillery Barracks on 31 May, in a move that will no doubt mean a great deal to the town's shocked community.
On Friday, William was acting in his role as president of the Football Association as he made an opening speech to officials. The Prince, an Aston Villa fan, said his money was on Bayern Munich to win the all German Champions League final against Borussia Dortmund.
"It's a great honour for us, the English FA, to host not just this prestigious Congress, but of course — the real excitement — tomorrow's Champions League final," he said. "My money is on Bayern Munich and two-nil.
"To host these events during our 150th anniversary is truly special. The rules of association football were drafted 150 years ago in a London pub very close to where we meet today. As you know, we English have a love affair with both football and our pubs, so it's no surprise that one helped create the other."