Royal fans were reminded of Prince William when he was just a baby when his son Prince George appeared in Sydney, Australia wearing a smock bearing great resemblance to one worn by his father when he was almost the same age.
The gorgeous eight-month-old was dressed in a white smock with blue embroidered detail across the front – almost identical to the one William wore when he was pictured with Princess Diana at Kensington Palace in 1983.
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George's outfit evokes memories of William and his late mother, Princess Diana, as the royal trio begin the second leg of their royal tour in Australia.
Soon after landing in the iconic Australian city, Prince William mentioned his late mother in a speech at Sydney Opera House.
"My mother's deep affection for Australia – which you were so kind to reciprocate – needs no reminder," said William, 31.
George, who is third in line to the throne, has captured hearts throughout the royal tour thanks to his gorgeous chubby cheeks, charismatic expressions and cute outfits.
No sooner had the royal family stepped off a plane at Sydney to continue their journey to New Zealand, than his cuddly kangaroo backpack was spotted – to be sold out just hours later.
The eight-month-old's bag, featuring the Australian animal carrying a joey, had parents rushing to order the item online at the Australian Koala Foundation website.
The Rachel Riley smocked sailboat dungarees that George wore to his first ever official engagement in Wellington, New Zealand, also proved to be a hit.
Prince William as a baby with his mother, late Princess Diana
His navy outfit featuring cute sailboats across the front sold out just hours later, as George looks set to be kicking off his own 'effect'.
Kate's $450 black and white geometric print dress by Tory Burch worn to the same event was also a winner, demonstrating yet once again the 'Kate-effect'.