Bear Grylls is opening the £20 million Merlin Entertainments attraction, Bear Grylls Adventure in Birmingham. The adventurer will launch the attraction in 2018
Bear Grylls is hoping to inspire a whole new generation of adventurers with the launch of a £20million attraction in Birmingham. The explorer will open The Bear Grylls Adventure with Merlin Entertainments in 2018, and it's set to feature everything families could possibly want for an action-packed day out.
The 8,000 square metre attraction, which will be located in Birmingham's NEC, will feature an array of challenges inspired by some of Bear's real-life adventures across mountains, deserts and jungles around the world. They will fall under different categories, including – Dive, Climb, iFLY (indoor skydiving), and the highest free-roam high ropes in Europe.
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The Bear Grylls Adventure will open in Birmingham in 2018
Revealing his excitement for the attraction, Bear said: "I have been so lucky to experience some of the toughest environments and challenges the world has to offer. When your greatest fears are laid bare, you have to keep your nerve and dig deep. That 'never give up spirit' is what I hope to inspire in as many people as possible through this huge endeavour. The scale of challenges that can be found at Bear Grylls Adventure are truly mind blowing and it allows millions of others to find the courage and tenacity to conquer their own Everest."
Visitors to the attraction are in for a treat, as there are a number of different activities to test people of all ages and abilities. There is the chance to take on a deep dive experience, try a unique indoor skydiving activity, take on the most extreme high ropes challenge in Europe and tackle a climbing route inspired by terrains such as Mount Everest, which Bear climbed in 1998.
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The attraction will feature an indoor skydiving experience
Last but not least, groups can participate in four mental and physical challenges at Basecamp, which are designed to help them learn the core skills for adventure. We can't wait to see this!