When Pamela Anderson announced in 2023 that she would no longer wear makeup, a wave of celebrities soon followed suit.
The actress revealed that she planned to "challenge" the beauty industry by embracing her bare complexion. "I am much more comfortable in my own skin, but I also am in an industry that really focuses on beauty. And I thought, 'I'm going to challenge beauty,'" she explained on Today.
"I think challenging ourselves is what keeps us young and beautiful. And I think, really genuinely, beauty does come from within, and you don't have to play the game."
© Getty Images"To me, true beauty is about celebrating authenticity. I want to look like myself, feel like myself, and that means taking care of myself on my terms," she explained on the Sonsie website.
While full glam was once the default beauty choice for red carpets and public appearances, Pamela's fresh-faced approach has inspired more celebrities to embrace natural makeup looks in public and share bare-faced selfies on social media.
HELLO! takes a closer look at all the celebrities who have publicly embraced a makeup-free look.
© FilmMagicPamela Anderson
One of the most notable occasions that Pamela went makeup-free was at the 2025 Golden Globes. The actress looked stunning in a black ball gown from Oscar de la Renta.
© InstagramKatie Holmes
Katie Holmes recently took to Instagram to share a glimpse into her make-up routine, noting she tends to go for minimal make-up as she doesn't always feel "confident" in her abilities to apply it. Katie's make-up routine consisted of some concealer, blush, eyebrow pencil, mascara, lip pencil, and she topped it all off with some lip gloss.
© InstagramDrew Barrymore
Back in 2022, Drew Barrymore ushered in her 47th birthday with a makeup-free bathroom selfie on Instagram.
© InstagramMichelle Pfeiffer
Last year, Michelle Pfeiffer embraced her natural complexion with a stunning, makeup-free selfie on social media. The snap captured the actress posing in a tweed blazer that featured sharp shoulders while her luscious blonde locks were left down in a sleek, straight style.
Hailey Bieber
Hailey Bieber has become the undisputed queen of glowing, natural skin. The Rhode founder often posts makeup-free selfies and covers any blemishes with her brand's pimple stickers.
© InstagramMartha Stewart
Martha Stewart is prone to a bare-faced selfie. She previously opened up to E! News about her beauty regime and the practices that ensure she ages backwards. "My green juice in the morning, very important," she shared. "My exercise routine and hard work. Take care of yourselves. Remember, you start getting old the minute you're born. Make the most of a good life!"
© InstagramJennifer Lopez
To celebrate her 56th birthday last year, Jennifer Lopez shared a makeup-free selfie that captured her posing in the mirror, dressed in a blue-and-white striped shirt.
© Getty ImagesKim Kardashian
Last year, Kim Kardashian stunned the world when she stepped out with a fresh complexion to the Vanity Fair Oscar party. She wore a strapless white Balenciaga haute couture gown.
© InstagramGigi Hadid
During Paris Fashion Week, Gigi Hadid had posed for a selfie in a white robe and a towel wrapped around her head.
© InstagramJennifer Aniston
Jennifer Aniston opted for an entirely stripped-back look when she posed makeup-free with her natural waves.
© InstagramGwyneth Paltrow
Even since the 90s, Gwyneth Paltrow has embraced a natural look when it comes to her makeup routine. Most recently, she has gone entirely makeup-free on social media.
