Why Erling Haaland uses 'Braut Haaland' on his jersey — and how his mom is behind it


The Norwegian soccer player, 25, has helped his country advance to their first World Cup since 1998, and their first quarterfinals ever


Erling Haaland of Norway  during the  World Cup match between Brazil  v Norway  at the New York/New Jersey Stadium on July 5, 2026 in New York/New Jersey United States© Getty Images
Beatriz Colon
Beatriz ColonNew York Writer - New York
1 hour ago
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Erling Haaland has become an instant star of 2026's FIFA World Cup, thanks to his Viking-like looks (and play), catching eyes for even his Hermès collection.

The 25-year-old Norwegian soccer player, who typically plays for Manchester City, has propelled his home country into the World Cup quarterfinals for the first time, and during the Sunday, July 5 game against Brazil, which was officially kicked off, he tied with soccer greats Lionel Messi and Kylian Mbappé for goals scored during the tournament, each netting seven.

The soccer forward has also caught eyes over a subtle name change to his jersey; whereas he typically has "Haaland" on the back of his shirts for his club side, during the World Cup, his jersey reads "Braut Haaland." Here's why.

Erling Haaland #9 of Norway adjusts his ponytail after scoring his team's second goal against Brazil during the FIFA World Cup 2026 Round Of 16 match between Brazil and Norway at New York New Jersey Stadium on July 05, 2026 in East Rutherford, New Jersey© Getty Images
Erling uses "Braut Haaland" when representing Norway on the world stage

The sweet reason behind Haaland's jersey change

Erling's full legal name is Erling Braut Haaland, Braut being his middle name, and Haaland his father Alf-Inge "Alfie" Haaland's surname.

Braut meanwhile is Erling's mother's surname, her full name being Gry Marita Braut, and the addition of Braut to his jersey an ode to her.

Erling will reportedly reserve using "Braut Haaland" for when he is representing Norway on the world stage, reverting back to just "Haaland" for his Manchester City jersey.

Manchester City's Erling Haaland and Manchester City goalkeeper Gianluigi Donnarumma (left) during the Premier League match at Etihad Stadium, Manchester. Picture date: Saturday May 9, 2026© Getty Images
The soccer player's Manchester City jersey has only "Haaland" on it

Who are Erling's parents?

Erling was born on July 21, 2000 in Leeds, West Yorkshire, England, when his father Alfie, also a (former) soccer player, was playing for Premier League club Leeds United. A native of Stavanger, Norway, Alfie also played for Nottingham Forest, his son's current team Manchester City, and Norwegian team Bryne (both his and his wife's hometown and where Erling grew up), before retiring in 2013.

Erling's mother Gry is also from Norway and also a former athlete, a national heptathlon champion in Norway in the 1990s.

Alfie Haaland and Erling Braut Haaland play a friendly football match against Vivil IL at Skaugum Arena on June 13, 2022 in Skaugum, Norway© Getty Images
With his soccer player dad Alfie in 2022

What has Erling said about playing in the World Cup?

Though Erling has previously played for Norway's national team, this is his first World Cup, as the country failed to qualify in 2022, finishing third in their qualifying group behind the Netherlands and Turkey; their last time in the World Cup was 1998.

In an interview published by FIFA in May, he said of what his first game (against Iraq on June 16) would be like: "It will feel kind of like a dream come true," adding: "You know it's more special, I think, because I've never experienced it. So, it will be an interesting feeling and experience because, again, I don't know what I'm going into, because I've never been [there]. I'm just looking forward to it — it's going to be amazing."

Erling Haaland of Manchester City poses for a photo with Gry Marita Braut and the UEFA Champions League trophy after the team's victory during the UEFA Champions League 2022/23 final match between FC Internazionale and Manchester City FC at Ataturk Olympic Stadium on June 10, 2023 in Istanbul, Turkey© Getty Images
Erling and his mother Gry in 2023

When will Norway play next?

Norway is next set to play in the FIFa quarterfinals on Saturday, July 11 at 5pm ET.

They will play against England, who kicked Mexico off of contention in a 2-3 game on Sunday, July 5.

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