Zendaya's major news revealed as she marks new era

Zendaya has been unveiled as the new global ambassador of Prada Paradoxe, the floral ambery fragrance by Prada Beauty. 

The campaign imagery features the actress in a silky pink dress, effortlessly posing while holding the triangular-shaped bottle filled with the rosy-hued fragrance. Zendaya's luscious locks are styled in her signature voluminous Old Hollywood bob, while her makeup exudes soft glamour, complete with a bronzed eye and nude lip. The video has been directed by Academy Award winner Barry Jenkins.

"I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone," shared Zendaya in the official press release. "For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached."

© Prada Beauty

The news comes after the launch of Prada Paradoxe Sweet Chemistry Eau de Parfum. Crafted by master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu, the new fruity-floral fragrance blends notes of blackcurrant syrup, luminous orange blossom absolute, and a soft neroli milk accord.

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"Zendaya is the embodiment of Prada Paradoxe," said Rosa Carriço, Global President of Prada Beauty. "Her commitment to her own authenticity while capturing the essence of our time makes her the ideal partner for this new chapter. She brings a radical empathy and multidimensional energy that perfectly aligns with the Prada woman's perpetual evolution." 

Zendaya's recent movie appearances and marriage to Tom Holland

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The beauty move comes as Zendaya continues to promote her two new movies – Christopher Nolan's The Odyssey and Destin Daniel Cretton's Spider-Man: Brand New Day. The actress stars alongside her husband, Tom Holland, in both films.

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The couple first met on the set of Spider-Man: Homecoming in 2016 and went on to confirm their relationship in 2021. They got engaged over the 2024 holiday season, with the actor proposing with a $500,000 five-carat oval-shaped diamond ring set in 18k white and yellow gold by London-based designer Jessica McCormack.

Zendaya and Tom privately tied the knot earlier this year. Zendaya’s stylist Law Roach revealed that "the wedding has already happened" and that we "missed it" during a red carpet interview at the 2026 Actor Awards in March. Tom finally confirmed the news during an interview with Esquire in June 2026.