Pierce Brosnan's son looks and sounds like ultimate star in head-turning new video


Pierce Brosnan's son, Paris, starred in a new video for BMW that captured his summer tour around Europe – watch the video here


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Pierce Brosnan's son, Paris Brosnan, starred in a new campaign video with BMW – and he's inherited his father's striking on-screen presence. The 25-year-old documented his road trip around Europe, as he drove the BMW M3 Cabrio E30 to multiple destinations.

"Incredible, I think this is the one. We'll put some kilometers on that," said Paris in the video, dressed in a sleek black T-shirt. 

The first day saw him travel from Munich to Lake Garda, before arriving in Piacenza. Paris then travelled to Cannes, where he attended the international film festival, before heading to Monte Carlo and Monza. His final destination was Cernobbio.

Pierce Brosnan's son Paris Brosnan poses for a photo from inside a car, shared on Instaram on July 11, 2026© Instagram
Pierce Brosnan's son Paris Brosnan poses for a photo from inside a car, shared on Instaram on July 11, 2026

The video was captioned: "One BMW M3 Cabrio E30. Seven stops. Thousands of memories. Watch the full road trip with Paris Brosnan – now on the BMW Group Classic YouTube channel. #BMWClassic #BMW #E30 #concorsodeleganza."

Paris Brosnan's Cannes Film Festival appearance

Back in May, Pierce's son graced the red carpet during the 79th annual Cannes Film Festival with his model girlfriend, Alex Lee-Aillon. Paris looked suave in a velvet black tuxedo by Burberry that featured sharp, sleek lapels and a crisp white shirt. He completed the look with a sophisticated black bow tie.

Paris Brosnan in tuxedo and his girlfriend at the 79th annual Cannes Film Festival © Corbis via Getty Images
Paris Brosnan and his girlfriend at the 79th annual Cannes Film Festival

Meanwhile, Alex wore a navy floral dress that boasted a corseted lace bodice with a sleeveless design. The floor-length garment was adorned with pink floral motifs for a romantic touch. Alex accessorized with a silver necklace and a pair of dainty earrings.

Paris Brosnan's career

The 25-year-old has been pursuing a career in art alongside focusing on his acting endeavors. Paris made his UK artist debut with a collection titled 'Collective Energy', presented exclusively by Clarendon Fine Art in Mayfair on February 26. 

A general view at PARIS BROSNAN's UK debut with new art collection 'COLLECTIVE ENERGY' at Clarendon Fine Art on February 26, 2026 in London, England.© Getty Images
Paris' UK debut with art collection Collective Energy at Clarendon Fine Art

Paris works with a variety of different mediums, but mostly uses paint to play with abstract color patterns and mosaics that allude to some of his father's pieces. He previously headed to Miami for Art Basel Week to host a live painting workshop that saw him incorporate his own BMW E30 car into the piece.

pierce brosnan son paris red carpet© Samir Hussein/WireImage
Paris Brosnan has followed in his father's footsteps

However, Paris has never been one to shy away from the topic surrounding his famous parents. "It's always gonna be there, and we got to recognize it. At the end of the day, we're just grateful to be here," he said about the nepotism narrative during a red carpet interview.

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