The hosts of the Today Show take Halloween very seriously. Each year, the NBC stars go all out with their elaborate costumes, gracing Studio 1A with spooky-season spirit. The hosts embrace a specific theme each time, turning the morning show into the ultimate trick-or-treat fest.
This year, the Today team celebrated 100 years of NBC, so there was an abundance of costumes, daring wigs, and major prosthetics. Jenna Bush Hager and Sheinelle Jones tested their Halloween knowledge with a trivia segment during the Fourth Hour.
However, what truly stole the show on October 30 was Dylan Dreyer's costume. The meteorologist dressed up as Barbara Eden from the hit sitcom I Dream of Jeannie, and her look was pure 60s nostalgia.
© Marc J. Franklin for TODAYDylan wore a baby-pink bralette with a pair of matching semi-sheer balloon pants. The costume was styled with an elaborate headpiece and a pair of pointed-toe pumps. Dylan's blonde locks were swept up in a braid framed by full bangs while her makeup oozed glam, courtesy of a bold red lip.
"It’s funny because I grew up watching I Dream of Jeannie, even though it was an older show," Dylan said in an interview with TODAY.com ahead of the episode. To get into character, she watched episodes of the sitcom to analyze Barbara's mannerisms.
"That’s what was fun when I did Marty McFly the year Al and I were Doc and Marty (from Back to the Future)," Dylan said. "You kind of need to watch it and take on those mannerisms. So even though I don’t have a dance routine, I still have to embrace the costume."
She continued: "I’m so excited! I feel like it’s just bright and colorful. I am happy this year that I don’t have to learn a dance routine!"
In 2023, Dylan spoke to HELLO! during the Halloween episode where she was dressed as Pink. "Calvin saw a photo of what I was going to wear and said 'Mommy, you're not going to wear pants?!' and then he saw the tattoo and was like 'What's going on right now?!'" she told us.
From Craig Melvin as Snoop Dogg and Savannah Guthrie as Rachel from Friends, HELLO! are taking a closer look at all the Today Show 2026 Halloween costumes.
© Marc J. Franklin for TODAYAl Roker as Gumby from SNL
Al Roker dressed up as Gumby from SNL. "I was a fan of the sketch," he said. "Besides the fact that Eddie Murphy did it, I grew up watching the original Gumby, and the idea that Gumby was actually a Borscht Belt comedian, I thought was genius."
© TodayCraig Melvin as Snoop Dogg
Craig Melvin looked so cool as Snoop Dogg. "Who’s not a fan of Snoop? He’s a part of the fabric of America. I’ve been a fan of Snoop since my high school years — maybe even before that," he said.
Savannah Guthrie as Rachel from Friends
Savannah Guthrie unveiled her hair transformation as she channelled Rachel from Friends.
© Marc J. Franklin for TODAYCarson Daly as Ella Langley
Carson Daly looked unrecognziable as Ella Langley with a wig and makeup.
© Marc J. Franklin for TODAYJenna Bush Hager as Phoebe from Friends
Jenna Bush Hager also went as a Friends character as she transformed into Phoebe. She carried a guitar throughout the episode.
© Marc J. Franklin for TODAYSheinelle Jones as Radio City Rockette
Sheinelle Jones showed off her dance moves as Radio City Rockette. She wore a glitzy green boysuit.
