Blake Lively launches Chime for Change campaign

Wednesday May 7, 2014

Blake Lively looked like Old Hollywood glamour at the Met Gala on Monday night, but the actress was also in New York to raise awareness of Chime for Change.

Arriving at the campaign launch on Tuesday, Blake looked refreshed and gorgeous as she wore a poweder-blue Gucci dress and a fishtail braid.

Chime for Change is an initiative sponsored by Gucci and cofounded by Frida Giannini, Salma Hayek, and Beyoncé which aims to raise funds for girls’ and women’s rights by donating a portion of the sales of five Gucci fragrances to related charities.

Blake becamse involved when she worked with Salma in the 2012 film Savages.

Speaking to Vogue magazine, Blake said: "Salma is so passionate that she can’t do something unless she’s giving it three-thousand percent. That’s infectious."

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