Olsen twins add to fashion empire

Tuesday October 8, 2013

Mary-Kate and Ashley Olsen have bought a minority stake in e-commerce business Beachmint.com.

With this investment the twins will take on the role of co-chairs of the BeachMint advisory board and will undertake creative and consultative roles. Their experience in merchandise and design areas will be vital for the company to help focus on lucrative fashion divisions.

"In our expanded roles as co-chairs of the advisory board, Ashley and I will work closely with BeachMint's management team in this strategic phase of growth to establish the Mint brands as the leading online destination for all things fashion," Mary-Kate Olsen told WWD.

The sisters already have four of their own fashion brands; The Row, Elizabeth and James, Textile Elizabeth and James, and Olsenboye and in 2012 proved their fashion credentials by beating Marc Jacobs to win the Council of Fashion Designer in America’s prestigious Womenswear Designer of the Year award.

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