She's been likened to Victoria Beckham in the past with her matching WAG status and girl band success.
And now Cheryl Cole is following in the footsteps of the former Spice Girl once again, in an attempt to boost her upcoming solo album.
The Girls Aloud beauty's record label has reportedly paid a fortune to hire Victoria's former photographer, Nick Knight, to oversee Cheryl's look.
Icelandic photographer Nick - who led Victoria Beckham's Vogue shoot (pictured) last year - has won numerous awards for his magazine covers and is believed to cost more than £100,000 per day.
"Cheryl was great to work with... She is incredibly beautiful," says the eccentric artist, who has done album covers for David Bowie, Massive Attack and Bjork in the past.
Cheryl's new album - which is yet to be named - is due to hit the shelves in October to coincide with her X Factor stint.
Photo: ę Nick Knight