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Tom Hiddleston stars in Super Bowl advert alongside Ben Kingsley and Mark Strong

30 JANUARY 2014 Tom Hiddleston, Ben Kingsley and Mark Strong star as three villains in a suave Super Bowl advert for Jaguar.

“Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” asks Ben Kingsley at the beginning of the clip.

The British actors play villains racing across London to a stunning manor house in the country, while explaining why Brits make the best baddies. “We’re more focused,” smiles a suit-clad Tom Hiddleston as he sits in a helicopter, sipping tea. “More precise,” he adds.

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As the The Avengers star starts to lose the race, he turns to the camera. “Stiff upper lip is key,” he jokes. “It’s good to be bad,” adds Ben Kingsley’s character at the end of the clip.

Tom is no stranger to portraying a dangerous villain, starring in Thor as the god’s evil brother Loki. His performance gained him hoards of devoted fans, and he was recently voted the most attractive man of 2013 by HELLO! readers.

The 32-year-old actor is currently winning over critics with his performance in Shakespeare’s Coriolanus at the Donmar. “I have no boundaries,” he told ELLE. “I just say yes to things.” Ralph Fiennes, who starred in the TV adaptation of the play, is set to attend the performance.

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