If there is one thing we love here at HELLO!, it's being in London and experiencing all the capital has to offer.
We also love all things fashion and beauty, so when you combine the two, great things happen!
We are here to inform you of the best pop-up shops around the city. There are some incredible offers at these places and they won't be around forever, so check out our pick of the best.
1/10
Moroccanoil
Moroccanoil's hair treatment is one of the world's most well-known and loved, and to celebrate their new tone-correcting formula, Moroccanoil Treatment Purple, (which totally blitzes brassiness while still nourishing the hair FYI) which is launching exclusively in Selfridges, a pop up beauty bar is now open until October. Right now, shoppers can get a good look at the new product, as well as tips and tricks, and even dry styling sessions with a Moroccanoil stylist!
Where: Selfridges, Oxford St, London W1A 1AB
2/10
Chateau Orlando
Uber cool fashion and homeware brand Chateau Orlando has just opened a week-long pop-up shop you need to add to your list. The store itself reflects the unique style of the brand and is actually housed in a news and magazine shop! We are obsessed with the decor. The opening marks the brand's first retail outlet in the UK, and shoppers will have a chance to shop the SS24 collection in person.
Where: Shreeji Newsagents, 6 Chiltern Street, London, W1U 7PT
3/10
Fenty Beauty
Are you the biggest fan of Fenty Beauty? Well, you're in for a treat! Until 12 June, head to the Selfridges Beauty Hall, where you will find the whole Fenty range - makeup, skin and Eau de Parfum, first-hand.
The Fenty Pro Artistry team will be available in-store to offer free shade-matching consultations and makeovers to celebrate it landing in the store.
Where: Selfridges, Oxford St, London W1A 1AB
4/10
Erborian
If you haven't tried Erborian's best selling CC Cream, you are seriously missing out. In celebration of the wonder product, you need to check out this new immersive, and interactive pop-up. There will be experts on hand providing personalised tips and tricks with colour matching, and best of all, the first 100 visitors of each day will receive an Erborian goodie bag including branded merch and luxury samples. It's running from 7-8 June, from 10am-8pm.
Where: 59 Greek Street, London, W1D 3DZ
5/10
© Adam Kang Photography LTDLabeca
Following the success of Labeca's pop-up last year, the brand is thrilled to be re-opening a new retail space for the summer season. Hooray! Situated in the heart of Belgravia, it's open from Monday to Saturday, 10am to 6pm and Sunday, 11am to 5pm.
The London-based lifestyle brand was created by sisters Lara and Bercis Ustunberk, and their sophisticated and versatile looks deserve a place in your wardrobe.
Where: 1 Motcomb St London SW1X 8JX
6/10
Hunza G
Everyone's favourite swimwear label Hunza G opened a pop-up shop in 2023 and it was so successful that it has returned! Nestled in the heart of Seven Dials in Covent Garden, the pristine space often has a queue outside with shoppers wanting to see the famous crinkle-cut swimsuit in person.
The space features custom artwork by London-based artist Alba Hodsoll, body-diverse mannequins, and bespoke curved rails. It will be here until August, so there is no time to lose.
Where: 35-37 Monmouth Street, London, WC2H 9DD
7/10
La Prairie
One of the most exclusive and beautifully made skincare brands, La Prairie, has opened up a gorgeous pop-up in Selfridges, in the middle of the much-loved beauty department.
This limited edition event is to celebrate the exciting launch of their newest product - Skin Caviar The Mist - which will premier at Selfridges exclusively on the 16 May (before launching nationwide from 1 June.)
If you are in need of a facial, you have to swing by; there's an impressive menu of mini facial treatments using the Skin Caviar Collection (including the new mist of course!) and the brand will even be giving away La Prairie ice creams from 4-7PM each day. Dreamy!
Where: Selfridges Beauty Hall, 400 Oxford St, London W1A 1AB
8/10
© GettyTrinny London
Everyone's favourite beauty Queen, Trinny, has just opened up a vibrant, sunshine-yellow pop up shop on the King’s Road to celebrate Chelsea In Bloom. Discover her amazing brand, stock up on your staples, and check out the magnificent floral display! There's also free gifts too.
Where: 31 King’s Road, Chelsea, London SW3 4RP
9/10
MALIN+GOETZ
MALIN+GOETZ brings the sunshine at their latest pop-up, known as the sun lounge. Situated within the brand's fancy soho apothecary, this latest concept will get you really in the summer mood. Check out their new travel collection (FYI, it's gorgeous) while you munch on little moons mochi ice cream. Heaven.
Where: Soho apothecary, 100 berwick street, W1F 0QB
10/10
Wiggy Kit
Wiggy Kit has one of the chicest pop-ups we've ever seen, nestled in the heart of Notting Hill. The label was created by Wiggy Hindmarch in 2015 and has grown from strength to strength since then with her standout pieces. We are obsessed with her dazzling prints, plethora of colours and special details; think bows and scallop trims. Head to the pop-up to see her designs in person, you won't be disappointed.
Where: 79 Ledbury Road, Notting Hill, London, W11 2AG
