January 08, 2015 - 13:31 GMT hellomagazine.com Pippa Middleton will take part in the London to Brighton Bike Ride in June to raise money for the British Heart Foundation Pippa Middleton launched the British Heart Foundation's London to Brighton Bike Ride on Thursday. The 31-year-old, who is an ambassador for the charity, stars in a new photo promoting the flagship fundraising event, which is celebrating its 40th year.The Duchess of Cambridge's sister will join fellow riders on Father's Day this year, Sunday 21 June, in a bid to raise money to help support the Foundation's lifesaving research into heart disease. Pippa will undertake the famous bike ride in June Berkshire-born Pippa raised over £15,000 for the BHF in June 2014 when she took part in Race Across America – an endurance cycle ride which covered 12 states in seven days. The socialite and columnist was announced as a new ambassador for the charity shortly before she headed across the Atlantic for the intense sporting event."I was shocked to learn that nearly three times more women die from coronary heart disease than breast cancer," she said, shortly after her role was announced. "I'm passionate about raising awareness amongst women of this killer disease and I look forward to working with the BHF to highlight to women the risks of heart disease and importantly, how they can reduce them." The 31-year-old raised over £15,000 for the British Heart Foundation in 2014 Scores of sporty fundraisers like Pippa will show their support for the London to Brighton Bike Ride this year. The event, which was launched in 1975 by street performer Robert Stredder and his partner after they decided to organise a bike version of the London to Brighton car rally, has grown from 36 riders in the first year to over 25,000 cyclists, and is now the oldest and largest charity bike ride in Europe Over the years the event has seen 800,000 cyclists raise over £65m for the BHF.