Kim Kardashian was one of the more surprising guests at this year's Cannes Lion, a festival of creativity and technology. But the 34-year-old reality star and entrepreneur has taken the festival by storm - and admitted that it was her husband, rapper Kanye West, who encouraged her to launch her world famous video game.
"I thank Kanye every day for making me do this deal," Kim revealed.
"Kanye really talked me into doing this partnership.
"He always wanted to do music for video games, so he thought it was the coolest thing in the world to have a video game with a character of myself."
Speaking to the Daily Mail, she added: "And as long as I had some control over the look of the character, what the character would be wearing and saying and doing, it would be so much fun, and it proved to be so right."
Kim Kardashian: Hollywood made $100m in its first year and has had more than 28 million downloads across the world.
The star of Keeping Up With The Kardashians also discussed venturing into a typically male-dominated world of technology - "I feel excited that we brought a female fan base to the gaming world and to the tech world. It’s been a new venture for me and scary for me to step into such a male dominated world." - and revealed her secrets to remaining professional: "I always say, don't be late.
"I tell my team I don't want a rider and I just want to turn up with as few people as possible and most importantly, just be gracious."
A mother-of-one, Kim is currently pregnant with her and Kanye's second child - a baby boy. One of the questions during her panel asked her how she manages to be so successful with such a lot on her plate.
"I have my daughter now so I get up at 6am and answer emails before she gets up. Luckily I have a partner who gets up just as early, so that works.
"Then I work out my style, do some family stuff and then we film throughout the day. I send emails through the night so a lot of people hear from me at crazy hours."