Mills & Boon, the UK's most successful publisher of romantic fiction, has launched the first ever Man of the Year competition in a bid to find the cover star of their 2016 Valentine's Day novel. HELLO! editor Rosie Nixon has been named as one of the competition judges, and will be looking for a candidate who is "fun, authentic and romantic".
HELLO! editor Rosie Nixon will judge the Man of the Year competition
She will join television presenter Denise Welch and Strictly Come Dancing professional Robin Windsor on the quest to find a cover star with the qualities necessary for the romantic lead in Mills & Boon's Series titles.
Potential candidates can enter the competition via the Mills & Boon Facebook page before midnight on Sunday 11 October. The public will then be able to vote for their favourite, with the most popular entrants making up the shortlist to be assessed by the expert judges.
Denise Welch said she is a "huge fan" of Mills & Boon novels
As well as being named the inaugural Mills & Boon Man of the Year, the victor will win a luxury holiday for two worth £3000 and see his Mills & Boon cover appearing in stores in time for Valentine's Day 2016.
Judge Denise Welch said: "I've always been a huge fan of Mills & Boon novels, so when I heard about The Man of the Year I jumped at the chance to get involved. Mills & Boon heroes have been the subject of many women's fantasies, including mine, so I know what I'm looking for in the candidates for the title. But that's my secret!"
Robin Windsor is looking for someone with "strength of character and intelligence"
Robin Windsor added: "I'll be on the lookout for somebody who not only ticks the looks box, but that also has the personality, strength of character and intelligence that has been made famous by Mills & Boon heroes throughout the years. It will make a nice change to experience life as a judge for once!"