Kylie Minogue 'opposes' Kylie Jenner's latest trademark request

Julie Delahaye

Kylie Minogue has reportedly moved to oppose a trademark application by Kylie Jenner for their shared first name. The Australian pop star is said to be mounting a legal bid to prevent the Keeping up with the Kardashians star from claiming ownership of the name in the United States.

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Kylie Minogue has reportedly opposed a trademark filing by Kylie Jenner

Kylie, 18, has filed for an application to trademark her first name for "entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture". This would allow her to file infringement lawsuits if anyone tried to use the name in the same category of goods such as cosmetics or clothing.

However, I Should Be So Lucky hitmaker Kylie, 47, has reportedly filed an opposition to the claim, with her legal advisors asserting that this could "cause confusion among consumers between the two Kylies".

They also argue that Kylie Jenner has "received criticism" in the past from activist groups, and that therefore the association could "result in dilution of" their client's brand.

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Kylie Jenner has filed to trademark the term 'Kylie'

Although filings for the trademark of 'Kylie Jenner' have not been opposed, it is the request to claim ownership of 'Kylie' which has attracted the singer's attention.

Kylie Minogue herself not only has trademarks for the term 'Kylie' in entertainment and music recordings, but she owns the terms 'Kylie Minogue', 'Lucky – the Kylie Minogue musical' and her fragrance, 'Kylie Minogue Darling'.

The filing for the ownership of the term marks yet another step for reality TV star Kylie as she continues to expand her beauty empire, branded Kylie Cosmetics. Not only has the young star launched lip kits which sold out in a matter of seconds, but she is looking to extend her range of products and has also collaborated with Sinful Colors to create three limited-edition ranges of nail polishes.

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