He's probably one of the coolest celebrity dads but Jeff Brazier has admitted even he has to work hard to keep his boys interested. The life coach is dad to sons Bobby, 13, and 12-year-old Freddy, from his relationship with Jade Goody, and he has some top tips for keeping them interested.
Beko conducted a survey which found that four in ten children think that their mum is the cooler parent, either because they share more laughs together or because they're less strict.
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Jeff Brazier with youngest son Freddy
Jeff, 37, insists it's important to not only take the kids to do fun activities, but to get involved as well. He explained: "When you take them to these things, don't think that your job is necessarily done just by doing that.
"Why not go one step further and do what mums are doing a little bit more so than what we are, and that is to get involved. If you've taken them to the trampoline place, get those silly green socks on with the rubber bits on the bottom and go and bounce up and down. Watch your back, watch your hip, watch your knees – maybe don't try the somersault. Get yourself involved, they really appreciate it."
Since Jade Goody's death in 2009, Jeff has been a single parent to the boys
He juggles raising his two boys with his career as a life coach and TV presenting, but, like all parents, Jeff still makes time for a social life. But he claims that by showing your children what you do when you're not being a dad, you'll go right up in their estimations of coolness.
"Take them to the football match," he said. "Take them to the restaurant that you're meeting the lads in. Take them to the park where you're all going to do whatever you lads do when you're not being dad. They'll appreciate it and think, 'That's a side of you that I've never seen before and actually there's so much more to you than just coming in from work and telling me off because I haven't done my homework'.
Jeff and the boys recently marked what would have been Jade's 35th birthday, after she tragically lost her battle with cervical cancer six years ago.