TV personality Cat Deeley has long been a muse for millions of British women: she has glowing skin, gorgeous honey-blonde hair and an aura that oozes with the confidence of a woman who really does have her life together. But the 49-year-old, who has hosted ITV’s daytime golden goose This Morning since 2024, has now admitted that “life is non-stop”, and this relentless pace has forced her to overhaul her daily habits amid the chaos of juggling a demanding on-screen career, bustling social life and being mum to sons Milo, 10, and James, seven.
For Cat, the devil is not in the details, but in simplicity. “It is incredibly important to be intentional about what you put into your body, because inner vitality directly impacts your outer glow,” she tells HELLO! “I keep my habits simple and realistic around work, family and travel, whether that is taking my daily supplement, enjoying a quiet cup of tea or just taking a moment of stillness before the morning chaos begins. My secret is waking up really early before the boys get up. Having those quiet 20 or 30 minutes in the morning to myself sets the tone for my entire day.”
Like a lot of women, Cat has also turned to collagen in midlife as a means to support her health and beauty goals. “I first started taking collagen a few years ago because I am always looking for ways to keep my skin as healthy and resilient as possible,” she explains. “The concept of beauty from within really appealed to me, so supporting skin structure at a deeper level rather than just layering on creams felt like the most proactive approach.”
As it happens, we have the scoop on the exact collagen supplement she uses, and it’s a very affordable option: Gold Collagen’s Forte Liquid sachets. These are the latest addition to the brand, which is known for pioneering collagen supplements in the UK after its launch in 2011. While countless supplements claim to hold the secret elixir of youth, Gold Collagen’s advanced Forte formula and clinical research backing suggest it might just be the best on the market.
Cat's new career venture
Her love of Gold Collagen has even opened up a new career door for her: Cat has officially become the brand's latest ambassador. "Gold Collagen's approach to beauty from within completely aligns with my lifestyle," she tells HELLO! "It launched the original liquid collagen in the UK 15 years ago and has a great reputation. It is so convenient, delicious and effective that it has become my ultimate daily habit."
Gold Collagen Forte Liquid Sachets
- 19 active ingredients and 8g of collagen per sachet, including hyaluronic acid, essential vitamins, minerals and potent antioxidants
- Clinically proven results, with double-blind trial of 120 participants over three months finding up to 92% noted improved elasticity, 87% felt they looked younger and 85% reported reduced pigmentation
- Housed in compact sachets designed for on-the-go consumption and to slip effortlessly into your handbag, gym tote or desk drawer
- Stimulate natural collagen and elastin production to restore firmness and structure, matching the proven efficacy of Gold Collagen’s coveted original bottled formula
- Delicious flavours including peach, apple and orange, at a price point of £1.09 per day*
She adds: "I honestly could not imagine my morning routine without it now. I wonder how I used to live without it. It offers a total all in one approach. You get a high potency 8000mg dose of marine collagen alongside 19 active ingredients in a single sachet. Plus, at around £1.09 a day, it is an amazingly accessible daily habit and the taste is delicious.”
Cat’s signature aesthetic – hair with beautiful texture and volume, skin with a hydrated luminosity and makeup that accentuates her natural features – relies fairly substantially on collagen. By delivering essential amino acids to the hair follicle, daily collagen supplementation supports keratin synthesis, providing the tensile strength and natural weight required for Cat’s voluminous styling.
At the same time, bioactive collagen peptides stimulate dermal fibroblasts, thickening the extracellular matrix to help her skin hold onto moisture and feel elastic (read: it bounces back when you press a finger into it). The resulting skin texture creates a naturally plump, light-reflective canvas that requires minimal intervention, so Cat is able to wear light makeup that accentuates her natural features.
Gold Collagen Forte Liquid is available at gold-collagen.com. Get Cat's glow: use code DEELEY20 at checkout for 20% off.
*£1.09 per day is the price when purchased on a subscription on gold-collagen.com.
