Beyoncé Knowles is launching a vegan home delivery meal service, in collaboration with her trainer Marco Borges. The partnership comes after Beyoncé together with her husband Jay Z took part in the 22 Days Nutrition challenge back in 2013.
"I am so grateful that I took the challenge and credit Marco with leading by example," Beyoncé said in a press release. "He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle."
Beyoncé pictured on the red carpet at the MTV music awards 2014
The company is called 22 Days Nutrition after the belief that it takes 21 days to break a bad habit. All meals will be 100% plant-based and delivered once a week. All ingredients will be non-GMO, gluten-free, soy-free, dairy-free and organic.
"I am humbled by this incredible partnership and excited to share the many benefits of a whole-foods plant-based diet," says Marco.
The super healthy meals range from $9.76 to $16.50 per meal; there are three plans to choose from.
"He came up with a great program to get people motivated to make better nutritional choices," says Beyoncé. "All you have to do is try. If I can do it, anyone can."
Beyoncé has shared several images of vegan dishes with her fans on social media
Beyoncé has become one of several celebrities to have tried, tested and loved the vegan diet. Having followed the 22-day-plan once, she did it again for a second time at the beginning of 2014.
She alerted fans that she was on the plant-based diet free of all meat and animal products when she shared a snap of a super healthy peanut butter and chocolate chip-flavoured vegan protein bar cut into chunks with slices of banana on top on Instagram in January last year.
The photo of the snack – which was free of gluten, soy and dairy – was accompanied by the caption: "#22daysvegan".