There was nothing better on a Saturday morning than sitting in front of the TV watching your favourite cartoons with a sugary cereal designed to give you the ultimate sugar high.
However, in the 50 years since the 1970s, guidelines about food, especially for children, have tightened. Sugar content has come right down, with renewed focus on making breakfast a healthier meal.
This means that a lot of our childhood favourites from the 1970s have vanished off supermarket shelves, and they're unlikely to be making a comeback anytime soon.
Discover the cereals that kids today wouldn't have a clue about…
Crazy Cow
While today, we might look at Coco Pops for that chocolatey goodness, back in the 70s, Crazy Cow was the main cereal of choice, and it even featured a unique gimmick. After milk was added to the bowl, the powdered coating would dissolve, flavouring the milk itself. Sadly, the sugary content would no longer fly in today's world.
Freakies
There was nothing quite like Freakies on the market back in the 1970s, with the cereal brand coming with its own collection of sought-after mascots. Kids enjoying this sweetened cereal would be lucky enough to find one of the seven 'Freakies' in their box, including BossMoss, Snorkledorf, Hamhose, Grumble, Cowmumble, Gargle and Goody Goody.
Pink Panther Flakes
One of the biggest cartoons of the decade was the Pink Panther, a spin-off from the film series that focused more on the titular character than the diamond heists. A tie-in cereal was inevitable, and the bubblegum-coloured corn cereal was just as pink as the panther itself.
However, food dyes and additives were very different in the 1970s, and Red No. 2 dye which was used for the cereal have since been linked to tumours, effectively banning the cereal.
Super Sugar Crisp
From the name alone, I doubt anyone would be surprised to learn that this 70s classic would fall foul of laws about how much sugar should be in a child's cereal. Marketing guidelines also wouldn't let the title fly, but the recipe used inside is indeed still on store shelves, now under the name of Golden Crisp.
Body Buddies
Even cereal marketed as healthy at the time now falls foul of the strict nutritional guidelines of today. The cereal encouraged physical activity and highlighted the amount of iron and vitamins inside, but the sugar content is now too much.
OJ's
Kellogg's also had a healthier option in the decade, with OJ's an orange-flavoured cereal that boasted that it contained the daily recommended amount of Vitamin C.
Baron Von Redberry & Sir Grapefellow
One of the most ingenious marketing strategies of the decade was the fight between the mascots of Baron Von Redberry and Sir Grapefellow, a berry-flavoured and grape-flavoured cereal both from General Mills. Sadly, their battle ended in a draw with sugar regulations being the ultimate victor.
