David Beckham had fans swooning when photos from his latest modelling shoot for H&M were posted online.
The former England football captain was pictured striking a pose in one image, in which his heavily inked body and perfectly defined torso were on show.
"Sneak peek! On set of the #BeckhamForHMcampaign shoot," the Swedish clothing giant captioned their cheeky black-and-white Instagram snap of David.
David Beckham models his latest clothing line for H&M
The 39-year-old heartthrob was showcasing his Autumn/Winter 2014 Bodywear collection, which focuses on underwear and loungewear, but it was his ripping abs and chiselled jaw that drew the eye.
"These new pieces for my Bodywear range at H&M have a real energy about them," said David of his latest venture. "I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do."
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David Beckham has been crowned 'underwear model of the century'
David, who has fashioned various ranges for the store, has been hailed as the "the underwear model of the century"
by Tommy Hilfiger
The American fashion designer was stopped by a TMZ
photographer who asked him whether he had any underwear modelling potential.
"I've seen all kinds to be honest with you," said Tommy. "We all wish we looked like David Beckham
at the end of the day. He is the underwear model of the century."
David Beckham Bodywear for H&M launched two years ago