With Formula 1 and Fashion Week taking over Madrid back-to-back, the Spanish capital is the place to be right now. The energy across the city has been electric, with the racing crowd in one corner while the style set hops between the likes of Palacio de Cristal and the Rosaleda del Parque del Oeste.
While the 'big four' fashion weeks steal most of the spotlight, Madrid’s runway scene is one of Europe's best-kept secrets. I flew out to experience Mercedes-Benz Fashion Week Madrid for the first time and instantly fell in love, not just with the city, but with several labels.
From beautiful floral pieces at Agua by Agua Bendita to chic tailoring from Alex Rivière and pure dopamine at Celia B, here are five brands from the week that deserve a permanent spot on your shopping radar.
01. Agua by Agua Bendita
Set against the stunning glass architecture of the Galería de Cristal del Palacio de Cibeles - Madrid's city hall - Latin American brand Agua by Agua Bendita's spring/summer 2027 collection was a dream-like love letter to Colombia.
From hand-embroidered blooms climbing across dresses, blazers and knitwear, to delicate watercolour illustrations that became vibrant prints, flowers were everywhere, but rarely in the same guise.
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© launchmetrics.com/spotlightElsewhere, organza added sculptural movement, tutu-like tulle skirts brought a sense of theatricality, and sweeping linen and maxi layers kept the silhouettes effortlessly fluid, while oversized satin bows and intricate beading added to the collection’s sense of fantasy.
Inside the grand glass arcade, I spotted Chiara Ferragni and Elena Rose sitting front row in gorgeous dresses by the label, while a live performance from Colombian singer Aria Vega transformed the soundtrack into a truly immersive experience.
Shop Agua by Agua Bendita
02. Celia B
For Celia Bernardo, fashion has always been about colour, movement and having fun. So when the Asturian designer made her debut on the official Mercedes-Benz Fashion Week Madrid calendar this season, she of course did it with a collection bursting with personality.
Celia B already has an impressive fanbase, with her colourful designs worn by Kelly Rutherford, Vogue Williams and Fearne Cotton, as well as appearing in Emily in Paris and Sex Education. But taking to the runway for the first time marked a significant new chapter for the brand.
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© launchmetrics.com/spotlightThe spring/summer 2027 collection Indian Summer was a joyful celebration of travel and the last lingering days of the season, taking its name from that fleeting moment when it refuses to quite let go and memories of holidays are still fresh. But it also looked further back, drawing on the story of the Indianos - Asturians who emigrated to America in the late 19th century before returning home carrying new cultural influences with them.
© launchmetrics.com/spotlightPaisley-inspired motifs reflected a trip to India, where Celia took a course in sari printing, while floral prints drew from her own terrace in Oviedo and the landscapes of Alicante’s Sierra Mariola. Crochet (one of the Celia B signatures) returned in fresh iterations, alongside colourful stripes, florals, sequins and playful layers. There were easy dresses and flattering two-piece sets, as well as sequins and multicoloured confetti tulle for a dose of sparkle.
Shop Celia B
03. Alex Rivière
Alex Rivière has built her name around a particular kind of elegance - pared-back, polished and never overly complicated. For her latest collection, the designer returned to those signature codes, presenting looks designed to form a complete wardrobe rather than simply a series of runway moments.
SS27 marked the second runway collection from Alex Rivière Studio following the label’s debut in 2025, and while there was no dramatic reinvention, that is precisely the point. It was about refining what already works and creating clothes that feel current without being dictated by passing trends.
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© launchmetrics.com/spotlightThe collection centred on the pieces Alex herself repeatedly returns to - crisp white shirts, sharply tailored black trousers, structured tailoring and fluid silhouettes. Her signature animal print also made an appearance.
The result is an exceptionally chic take on everyday dressing, with an emphasis is on proportion, fabric and cut rather than decoration, Natural textiles have been sourced from historic Italian and French mills alongside innovative fabrics developed with Spanish textile specialists PYRATEX.
© launchmetrics.com/spotlightThe appeal is easy to understand, these are the kind of pieces you can actually build a wardrobe around. A beautifully cut blazer, perfect white shirt or pair of tailored trousers might not scream for attention on the runway, but they are the clothes you can wear repeatedly, style differently and keep reaching for every year.
Shop Alex Rivière
04. Palomo
Ten years of Palomo was always going to call for something spectacular. For Alejandro Gómez Palomo, that meant an evening beneath a glorious sunset, surrounded by roses, in a garden filled with feathers, sequins and silk.
The Córdoba-born designer celebrated a decade of his eponymous label with Et in Arcadia Ego, his spring/summer 2027 collection, held at Madrid’s Rosaleda del Parque del Oeste in front of more than 300 guests.
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The title takes its inspiration from Arcadia, the mythical paradise imagined by artists and writers for centuries. Palomo’s version was a place of desire, fantasy and transformation - an imagined world where the boundaries between masculine and feminine blur, expressed through a collection that revelled in androgyny.
The designer, who has spent the past decade challenging the boundaries of traditional menswear, expanded into womenswear in 2025. For SS27, that tension between masculine structure and feminine softness was woven throughout the collection, with Palomo’s signature codes returning with new energy. Think feathers (from delicate trims to full-scale flourishes), romantic tailoring, exaggerated proportions, florals, intricate embroidery and plenty of skin.
© launchmetrics.com/spotlightCrisp tailoring met fluid silk chiffon, while floral brocades, velvet and delicate organza brought a sense of old world glamour. Metallic studs formed intricate floral motifs, oversized bows punctuated everything from waistbands to pockets, and cascading silk fringe added movement to tailored silhouettes.
Shop Palomo
05. Ernesto Naranjo
After dressing Zendaya for the red carpet in June, Ernesto Naranjo had a major moment to follow. The Spanish designer, who has quietly built a name for his sculptural, meticulous designs, returned to the Madrid runway this week with Ondine, a spring/summer 2027 collection that he said explored an underwater world through movement, transparency, and texture.
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© launchmetrics.com/spotlightThe result was pieces that appeared to move with the body, with organza, stretch tulle, satin and translucent fabrics creating a liquid effect, while twisted draping, pleating and suspended layers revealed the construction beneath each look.
One of the collection’s most distinctive materials was crin, which is traditionally used inside clothes to give structure but was brought firmly to the surface here. Ernesto experimented with the rigid material across necklines, backs and sculptural grid-like details, creating a contrast with flowing softer fabrics.
© launchmetrics.com/spotlightWhile the collection is undeniably dramatic, the pieces are surprisingly wearable. Sculptural tops, sheer layers, swishy fringe and statement brooches can transform the simplest outfit. The brand's signatures are distinctive without being costume, making them an easy way to add something different to your wardrobe, particularly if you’re bored of the usual occasionwear.
Shop Ernesto Naranjo
