Tanya Burr has made a hugely successful career out of experimenting with different make-up looks, but the YouTube blogging sensation has gone make-up free for BBC Children in Need.
Other stars to go bear-faced for the charity campaign include Olivia Colman, The Saturdays star Rochelle Humes, Michelle Keegan, TV presenter Lorraine Kelly and singers Sophie Ellis-Bextor, Ella Eyre and Laura Mvula. The campaign was shot by renowned photographer Rankin.
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Actress Olivia called for people to join the campaign in a statement. "Please join me in showing your support for BBC Children in Need by having a BearFaced moment this year," she said.
"Whether it is a five minute moment or a one-hour moment, I want to see your beautiful bare faces across the UK, but don't forget your Pawprint!"
Actress Olivia Colman
It is the third consecutive year that BBC Children in Need has launched their annual BearFaced campaign. The charity is asking women across the UK to join them in having a #BearFaced moment to raise money for BBC Children in Need, simply by swapping their make-up for a Pawprint.
The Pudsey Pawprints, as seen on the stella BearFaced line-up, are available exclusively at Boots and online at boots.com.