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Salma Hayek celebrates becoming face of Pomellato's new collection at launch party

February 27, 2015
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Hollywood star Salma Hayek wowed on Thursday at the launch of jewellery brand Pomellato's new Milano Collection, where she also celebrated becoming the new face of the brand. It is a return to the brand for Salma, who featured in a charity campaign in 1995.

Speaking at the launch, 48-year-old Salma said: "A Pomellato jewel has the character and power to enhance a woman's personality. "It allows her to reinvent herself every time she wears it."

Salma Hayek at the launch of Pomellato's new collection

At the party, which coincided with Milan Fashion Week, Salma wore a gorgeous cerise dress with ruffle detailing, and accessorised with Pomellato's Tango necklace and ring in rose gold with brown diamonds.

Letting her natural beauty shine through, the Mexican-American actress kept her hair and make-up simple, and wore platform gold sandals.The glamorous cocktail party was also attended by Vogue Italia's  Franca Sozzani and Andrea Morante, the chief executive officer of Pomellato.

Andrea added: "With Salma, Pomellato is living a new adventure and a beautiful transformation while remaining true to its origins. "The shots of Salma feature the brunette beauty in aquatic scenes and were taken by Mert & Marcus.

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