Cristiano Ronaldo sets pulses racing in new campaign

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Cristiano Ronaldo has once again set pulses racing as he stars in new campaign images for his successful underwear range, CR7 Underwear. In the black-and-white photos the football star shows off his toned abs and muscular figure as he models the latest addition to his line, a capsule collection of Microfiber styles.

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cristiano ronaldo

Cristiano Ronaldo wows in his latest campaign images for CR7 Underwear

It's not the first time that jaws have dropped because of Cristiano's campaign. Earlier this year he caused a social media frenzy when he unveiled his Spring/Summer 2015 collection, giving fans a glimpse of his honed physique in the sizzling shots.

It's been a busy year for the entrepreneur who has gone on to launch a second underwear collection, Rankin x Ronaldo for CR7 Underwear.

"Launching my own underwear brand was a dream come true," said the sportsman. "I am so proud that it has been such a success all around the world, and excited to be launching a second range. Since having the opportunity to work on my own brand, fashion and design have become a passion of mine and I've really enjoyed working on the second collection."

cristiano ronaldo

The footballer is launching a capsule collection of Microfiber styles

The 30-year-old revealed his campaign for the collection across seven fashion capitals of the world, including London, New York, Paris, Milan and Madrid. The images, which were shot by acclaimed photographer Rankin, were projected on giant screens, and featured the man behind the designs as the starring model.

"I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me and to have some fun with it," explained Cristiano, who has a four-year-old son. "The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe."

The CR7 by Cristiano Ronaldo underwear collection is available from CR7underwear.com.

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