Cristiano Ronaldo has set pulses racing with the unveiling of the new Spring/Summer 2015 collection of his CR7 by Cristiano Ronaldo Underwear brand. The handsome footballer shows off his honed physique as he models his new wares in the series of saucy shots.
"I love vibrant colours and underwear is a great way to experiment with different looks," said Cristiano.
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Cristiano set pulses racing with his new shoot
"The bright pink and red in the collection and the bold patterns gives it a distinctive look for Spring/Summer. I like to make sure that the collection stands out! I'm really proud of it."
The striking images were shot by renowned fashion photographer Rankin in a gym-inspired setting.
Cristiano, 29, recently split from his long-term girlfriend Irina Shayk. The couple had been together for five years.
The footballer shows off his honed physique in the new shots
Irina, 29, failed to attend the Ballon d'Or earlier last month, which saw Cristiano crowned the best footballer of the year.
Instead she looked to be spending her January birthday without him, on holiday in an exotic location, as the photos she posted on Instagram showed.
A representative for the model confirmed the split soon after. "We can confirm Irina Shayk has ended her relationship to Cristiano Ronaldo," they told Page Six.
The 29-year-old recently split from his long-term girlfriend Irina Shayk
While sources speculated that the pair had parted ways after Irina reportedly didn't show up to Cristiano's mother's 60th birthday party, her spokesperson went on to address the rift rumours.
"She has been close with his family throughout the course of their relationship," they added.
"Any negative rumours with regards to Irina and the Ronaldo family are completely false, and have not been a factor in the cause of the spilt. Irina has no further comment at the time."
Irina and Cristiano were said to have argued about her attendance at the family party, and when they couldn't come to an agreement, the couple reportedly rowed and spent New Year's Eve apart – despite celebrating Christmas together with Cristiano's relatives.
The Portuguese legend most recently appeared in public to receive the Ballon d'Or award in Zurich, Switzerland – the prestigious FIFA trophy he has won for the second year in a row. Cristiano was accompanied by his mini-me son, also name Cristiano, his mother Dolores and his older brother Hugo.