Poppy Delevingne is the first ever face of Jo Malone London

hellomagazine.com

Cara isn't the only in-demand model in the Delevingne family. Her big sister Poppy Delevingne has been signed up as the first ever face of Jo Malone London.

The stunning 28-year-old is delighted with her new gig, saying in a statement: "I've been wearing Red Roses since I was 22.

 



"The first thing that drew me to my husband James was his scent, and when I asked him what it was, he said 'Amber and Lavender'.

"My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is still woven into the fabric of my life and I couldn't be happier to be working with a brand I love so much."

Poppy and the brand will work together on a series of projects over the following year. To start with, Poppy will curate and host a series of special events and will actively share the brand with her many friends the world over.

"Poppy is such a dedicated, vivacious character, with huge international appeal," said Global General Manager Jean-Guillame Trottier.

"As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy's personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does."

In other Jo Malone news, the HELLO! Fashion office is crushing over the brand's new White Lilac & Rhubarb candle.

What's more, it's for a good cause – the retail price of each candle sold will be donated to different charities that Jo Malone work with: the Whitworth Art Gallery, The University of Manchester as well as garden maintenance for several venues including The Castle Park Physic Garden/ St Mungo's Broadway, Bristol. The candle will be available to buy from June 2015 - make sure it's top of your shopping list!

More on: