Victoria Beckham merges labels to create superbrand

hellomagazine.com

Victoria Beckham has announced that she is merging two of her brands together. The fashion designer is combining her Victoria Beckham Denim line with her Victoria, Victoria Beckham collection.

The idea behind the merger is to cater for all areas of her clients' lives, and to also tackle a more casual market.

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The businesswoman has announced the merging of her two brands



"I am very proud of the sense of fun and inclusiveness we've created with our sister brand since we launched," Victoria told WWD.

"It's now time to take the VVB girls on further adventures – beyond the parties and cocktails and into the workplace and the everyday.

"The key elements of the denim collection that have resonated incredibly well with my girl fit so neatly within the Victoria, Victoria Beckham line that over time we saw it only made sense to combine the two into one collection. The possibilities are really exciting."

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"It's amazing what u can do in a jumpsuit! Excited in be in Singapore!!!"

Victoria is currently on a work trip to Singapore and has shared several photos from her action-packed visit where she is promoting her fashion line.

Showing off her playful side, Victoria uploaded an eye-catching photo of herself displaying her impressive flexibility by lying on a sofa with her stiletto-adorned leg in the air.

"It's amazing what u can do in a jumpsuit!" she wrote. "Excited to be in Singapore!!! #fightthefrizz x vb." The hashtag appears to be referring to her hair - since landing in Singapore, she has complained about the humidity affecting her locks.

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"Looks and rotation #FightTheFrizz x vb #VBTour"

While the intense work trip took precedence in Victoria's hectic diary, former Spice Girl bandmate Geri Halliwell's wedding was clearly on her mind.

"My beautiful friend @gerihalliwellofficial Sending u love and happiness," she posted on Instagram alongside a throwback photo of the duo from their Spice Girls days. "I'm so sad I couldn't be with you on your special day x I love u x."

Shortly after, Victoria shared another snap from her time with Mel B, Mel C, Emma Bunton and Geri, writing: "I love u girls x Happy Friday x vb."