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Get in the swing of summer with HELLO! and Boux Avenue

May 21, 2015
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HELLO! has teamed up with beautiful lingerie, swimwear and nightwear brand Boux Avenue to get you in the swing for summer! Is your holiday just around the corner, or your lingerie drawer looking a little grey and dismal? Fear not, HELLO! and Boux Avenue have just the thing for you!

Indulge in the sizzling Boux Avenue summer collection at their fabulous Ladies' Evening on Thursday 4 June! Fancy a bit of luxury? A mini pamper session? A cheeky discount?! Then get this date in the diary!

The lingerie brand will be holding their ‘not to be missed’ shopping event across all of the 25 Boux Avenue stores nationwide. So get yourself down to your nearest store between 4-8pm and kick off the evening with a glass of bubbly and enjoy a complimentary manicure!

Expert bra fitters will also be on hand to help you find the perfect fitting lingerie and swimwear, so you feel amazing on the pool side! With an incredible 20 per cent discount on the night, and an exclusive goodie bag when you spend £50 or more, it's the perfect opportunity to stock up on this season’s swimwear and lingerie trends!

Boux Avenue’s latest swimwear collection sees everything from halter necks and multiways to bandeaus and tankinis in hot prints and neon colours, so you’re sure to be spoilt for choice! Whether you prefer to channel the chic Riviera vibe or the Club Tropicana look in colourful floral prints, there's a gorgeous style to suit all tastes.

The Boux Avenue Ladies’ Evening is also a great excuse to give your lingerie drawer a new lease of life, with zesty shades, corals and summer brights the collection is sure to put a spring in your step! Or if bold isn’t your preference, tone it down with romantic, vintage-inspired pieces in soft pastels and delicate lace.

Finish off the vintage look with pretty pink and neutral chemises or cami and short sets – so you feel gorgeous right through from day to night.

In just a few years, Boux Avenue has revolutionised the world of lingerie with its affordable yet luxurious pieces and fully inclusive size range from 6-18, back sizes 28-38 and A-G cups. Their fabulous boudoir-inspired stores, with fitting suites equipped with private concierge service and adjustable light settings to emulate day, dusk and night, make for a truly irresistible shopping experience.

Head to to find your nearest store and be sure to make a note in your diary for Thursday 4 June (4-8pm) for a very special evening of pampering and indulgence.

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