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Willow Smith joins Cher as new face of Marc Jacobs

June 5, 2015
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Willow Smith has been announced as the new face of Marc Jacobs, joining singing legend Cher to front the designer's Autumn/Winter 2015 campaign. Will Smith's 14-year-old daughter shows off her modelling credentials in the new images, shot by David Sims, posing in a Victorian-esque gown on a step ladder.

Willow Smith is the new face of Marc Jacobs

It was Cher, 69, who was initially announced as the star of the brand's new collection, but there was speculation that she would be joined by other stars after the fashion house's Instagram page described her as the 'first' face of the campaign.

Marc Jacobs took to his personal Instagram account on Thursday as Willow's photos were unveiled, sharing the image of the "talented, stylish and charming" superstar in the making and explaining in the caption his decision to feature a group of stars this season.

"Ever since our first Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway," he wrote.

Cher was the first star to be announced as the face of the campaign

"Over the years we have photographed an incredibly diverse and exceptional group of talented friends and individuals who I greatly admire: Victoria Beckham, Jamie Bochert, Jarvis Cocker, Sofia Coppola, Miley Cyrus, Dakota Fanning, William Eggleston, Jessica Lange, Jennifer Jason Leigh, Stephen Malkmus, Samantha Morton, Kate Moss, Charlotte Rampling, Winona Ryder, Stephanie Seymour, Cindy Sherman, Michael Stipe, and Rufus Wainwright, just to name a few."

Marc also seemed to hint that there are more stars who will follow Cher and Willow in fronting his new campaign.

"Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion," he said.

"Photographed by David Sims, this season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality."

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