There was a frenzy in West London this morning as a host of fans flocked to buy Harper Beckham's donated outfits. The store, Mary's Living and Giving Shop for Save the Children, wasn't opening until 10am, but the queues starting forming at 6am.
"Today has been a bit crazy!" a representative for the boutique told HELLO! Online.
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All of Harper's donated outfits
"People started queuing at 6am. The store opened at 10am and the first sale of Harper's clothes went through at 10.05am!"
She added: "In just a couple of hours, we've already sold half of Harper's outfits and have raised thousands of pounds, which is wonderful. We are expecting the 25 outfits to completely sold out within a few hours."
Victoria Beckham curated the 25 outfits for the charity
It was revealed earlier this month that Harper's mum Victoria had curated 25 outfits from the stylish tot's wardrobe to sell as part of Save the Children's Fashion Saves Lives sale.
Victoria took designer items including Gucci, Marc Jacobs, Ralph Lauren, Roksanda Illincic, Stella McCartney and Chloé to make 25 complete outfits.
"I am delighted to be supporting the wonderful work of Save the Children through the Fashion Saves Lives Sale," said Victoria.
One of the outfits up for grabs
"As a mother, I passionately believe that all children, wherever they live, have the right to a happy healthy life. "Everyone out there can do their part by purchasing or donating, ensuring children all around
the world have the opportunity of a brighter future."
One hundred percent of the profits raised will go towards Save the Children, who work to save children's lives and fight for their rights.
Prices will start at £250 for a dress and shoes and will go up to £500 for complete outfits.