Sam Smith's Balenciaga campaign revealed

Ever since Sam Smith announced that he was the new face of Balenciaga's Autumn/Winter 2015 menswear collection, fans have eagerly awaited to see the images. They didn't have to wait long – within days of the announcement the French fashion house unveiled the striking campaign, which also includes a black-and-white video of the star.


Sam Smith is the new face of Balenciaga

Photographed by Josh Olins, Sam shows off his high fashion credentials in the black-and-white images modelling tailored jackets and trousers paired with crisp white shirts from Alexander Wang's latest designs.

Sam caused a social media frenzy when he revealed that he had landed his first ever high fashion campaign, posting a photo from the campaign on his Instagram page.

"Ladies and gentlemen. The time has come for my first ever collaboration with a fashion house. You ready?" the Money on my Mind singer wrote to his 3.2 million followers.

A video posted by Balenciaga (@balenciaga) on

Balenciaga shared a sneak peek at the campaign video

"So honoured and ecstatic to announce my collaboration with @BALENCIAGA on the upcoming autumn/winter menswear collection! You'll be able to see my full campaign very soon. So happy."

It's been a busy few months for Sam, who has floored fans with his incredible weight loss. The star kicked off his new diet and dropped a stone in just two weeks, attributing his success to nutritional therapist Amelia Freer and her book Eat. Nourish. Glow.

A photo posted by Sam Smith (@samsmithworld) on

Sam has been proudly showing off his figure on Instagram

Since then, the Stay With Me hitmaker has been sharing snippets of his healthier lifestyle with photos of vegetable-filled meals, as well as glimpses of his workouts. The singer has been taking a playful approach, and recently shared a photo of himself at the gym looking tired, surrounded by weights. "Gym is kicking my ass today," he quipped in the caption.

Sam also recently shared a 'before and after' style photo montage with a picture of himself last year on stage alongside one of his performance this year. "2014-2015 – a lot has changed haha," he captioned the image.

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