Rosie Huntington-Whiteley has created a new lingerie collection to raise money for breast cancer research. Once again collaborating with Marks & Spencer, the 28-year-old has designed a 19-piece range with ten per cent of proceeds going to charity Breast Cancer Now.
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Rosie has created an exclusive lingerie range to raise money for breast cancer research
"It has been amazing to co-design and develop this range and meet the exceptional and inspirational women featured in our campaign," Rosie said in a statement. "I hope you enjoy wearing the collection in support of such a good cause."
While previous collaborations with the high street giant have seen Rosie fronting the campaigns, for this particular project the star decided to choose a particularly special group of models – seven women, all of whom have been affected by breast cancer. They were spotted joining Rosie at the launch of her collection on Tuesday, wowing in a series of cream, pink and black ensembles.
Directed by Rosie herself and photographed by Amanda De Cadenet, the striking images see the group of women modelling Rosie's striking new designs, with everything from kimono-inspired wraps and crepe chemises, to hot pink and cream printed camisoles and bras.
The new campaign stars seven women, all of whom have been affected by breast cancer
The range also features a post-surgery bra, with specially developed features for women who have undergone surgery, with super soft fabric and moulded padded cups, as well as discreet inner pockets designed to fit a prosthesis.
Rosie is not the only designer to have created a range for Breast Cancer Awareness Month. Stella McCartney recently revealed she had created a mastectomy bra for women who have undergone the operation, naming it the Louise Listening in a touching tribute to her late mother, who tragically passed away from breast cancer in 1998.
The new collaboration is part of Marks and Spencer's new £13million fundraising campaign in a bid to prevent 9,000 cases of breast cancer by 2025. The collection will launch for Breast Cancer Awareness Month in October 2015.