Kendall Jenner's Balmain x H&M video campaign: behind the scenes

hellomagazine.com

The launch of Balmain x H&M is drawing ever closer, and now the French fashion house has sent fans into a frenzy after sharing a behind-the-scenes glimpse of the video campaign, starring Kendall Jenner. In the short clip shared on the label's Instagram page, the 19-year-old is every inch a fashion icon as models the highly anticipated collection.

A video posted by BALMAIN (@balmainparis) on

Kendall Jenner is the face of the Balmain x H&M video campaign

The Keeping up with the Kardashians star appears to be leading members of the Balmain Army as she boards a train clad in creative director Olivier Rousteing's latest designs, joining a glamorous party in the carriage and dancing with her fellow models.

"NEXT STOP #HMBALMAINATION," reads the label's accompanying caption. "Watch the launch event live tomorrow on@hm twitter and periscope at 7.30pm EST."

A photo posted by BALMAIN (@balmainparis) on

The Keeping up with the Kardashians star is a firm fixture in Olivier Rousteing's Balmain Army

Kendall is seen wearing everything from a sequinned green minidress paired with wet look hair, to rocking an edgy embellished jacket with her long glossy black hair slicked back into a high ponytail.

It comes as no surprise that Kendall stars in the new campaign – she is already the face of the collection's print adverts, alongside Gigi Hadid and Jourdan Dunn.

A photo posted by BALMAIN (@balmainparis) on

The collection is set to launch in November

"When you love the Balmain world, you love the models that are part of it too," said Olivier in a statement. "Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign."

Kendall is no stranger to the world of Balmain. The young star is a firm fixture on the label's catwalk during Paris Fashion Week, and is close friends with Olivier. She even accompanied the designer, along with Jourdan, at the Billboard Music Awards earlier this year, looking the part in an oversized embellished black blazer from the new collection.