L'Oreal's new girl Irina Shayk dresses to impress

hellomagazine.com

It was all eyes on Irina at the L'Oreal party on Wednesday evening. Miss Shayk was dressed to the nines in a showstopping black dress that showed off her supermodel physique.

The dress featured a deep plunging neckline and and sheer, lingerie panels. A peplum detail around the waist added extra glamour to the look.

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Irina looked stunning in the vampy dress



The Russian beauty, who is dating Bradley Cooper, was attending a L'Oreal reception at the Four Seasons Hotel in her home country. Her outing was timely – earlier in the day she was announced as the new L'Oreal Paris ambassador.

"It's such an honour to be a L'Oreal Paris ambassador and to be among such a powerful, smart, hardworking and extraordinary group of diverse women," said Irina in a statement.


Irina is the new L'Oreal Paris ambassador



"My personal memories of the brand go way back to the time when I was a teenager. L'Oreal make-up felt like a real luxury for me and I remember dreaming of purchasing a L'Oreal lipstick."

Irina was first introduced to the modelling world when a local scout discovered her at a beauty school that her sister Tatiana attended. Shortly after, she was sent to Paris.

"I'd never been anywhere like that. It was a hard time – I didn't speak the language, I didn't have any money, I did not have experience and had to learn really fast," she explained.

"To me, being worth it means being independent and carving your own path. The L'Oreal woman is worth it because she wants to be."

Irina's new role was announced by the L'Oreal Paris team on Instagram. "Welcome to the lorealista dream team," they wrote.

L'Oreal President Cyril Chapuy also shared a welcoming post for Irina.

"Irina is an irresistible super woman who exudes glamour and elevates the definition of beauty to another level," said Cyril.

"From fashion designers to millions of social media fans and followers, she fascinates us all with her beauty and spirit, but also with her genuine sense of humanity and generosity. Myself and the L’Oréal Paris team are thrilled to have her as a new member of the lorealista family!”