With her son Romeo fronting campaigns for Burberry, it's no surprise that Victoria Beckham has teamed up with the brand's creative chief, Christopher Bailey.
Victoria and Christopher have been announced as the first two patrons of Graduate Fashion Week.
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The fashion heavyweights have joined forces
"It is so important to support and mentor young people, and GFW provides an essential platform for them at this important time in their life," said Victoria.
"I'm delighted to be joining Christopher Bailey."
Christopher has a personal reason for supporting the initiative – he is one of Graduate Fashion Week's most famous students and won the top Gold award when he showed at the event in 1991.
"Graduate Fashion Week is an incredibly valuable platform because it provides graduates with vital recognition for their talent, and in so doing it can become the catalyst to start an exciting career path," he said.
Victoria supporting son Romeo at the launch of his Christmas campaign for Burberry
"That was certainly my experience, and I have seen it do the same for many others since."
Victoria's appointment comes just days after she attended the launch of Burberry's Christmas campaign starring her son Romeo.
It was a proud moment for the mum-of-four, later tweeting that he looked "so handsome".
The 13-year-old did indeed look every bit the dashing model in a smart blue suit and of course, a Burberry scarf. He returns to his role after the runaway success of last year's campaign.
Christopher had taken his inspiration from Billy Elliott which is celebrating its 15th anniversary.