Here at HELLO! Fashion, we're just a little bit obsessed with Fleur de Force. The YouTube sensation us an authoritative voice in beauty and has some of the most-watched tutorials ever.
So we were excited to see the beauty vlogger fronting one of our favourite hairdresser Charles Worthington's new BEAT collection.
Fleur looks stunning in the shot
Fleur looks stunning in the campaign shot, which shows her sporting a modern take on the big bouncy perm of the 80s.
Charles is known for creating iconic collections over the past 30 years, and 2016 sees him stepping up his game by joining forces with digital influencer Fleur.
The Shaded Halo
For this collection, Charles and his Salons Creative Manager Katie Allan took their initial inspiration from the SS16 catwalks including Burberry, Yves Saint Laurent and KTZ.
The colour palette draws on the shades of yellow and dark metallic which have been translated into buttery blondes and metallic shade for brunettes.
Alongside the catwalk trends, Charles and Katie also wanted to inject a beatnik vibe which has given the BEAT collection a rebellious edge and have drawn on key idols in history including Joan Jett, Rod Stewart and modern day inuencers such as Katy Perry, Demi Lavato and Gwen Stefani.