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Supermodels of past and present unite for the AW16 campaign
Jimmy Choo has brought together a line-up of fashion's power
players from the past two decades to celebrate its 20th anniversary.
The brand's AW16 campaign sees original nineties supermodels like Amber
Valletta and Milla Jovovich join forces with fashion's new faces Jasmin Tookes
and Taylor Hill for a series of powerful and striking images.
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Models from the past
20 years star in the AW16 Jimmy Choo campaign
Joining the campaign are Sasha Pivovarova, Lexi Boling and
Xiao Wen Ju – who became the face of L'Oreal Paris in February.
Each of the seven models has been chosen because they embody
the brand spirit across a range of different ages and backgrounds.
The brand is
celebrating its 20th anniversary
"The fall 2016 campaign is a reflection of the
characters who embody the Jimmy Choo brand values both during the past 20 years
and into our future. It's a modern vision of our woman and it signals a bold
new chapter," the label's creative director Sandra Choi said.
The campaign was shot by Craig McDean and features a range
of autumn-winter essentials including knee high boots and crushed velvet
sandals, all of which are already available to pre-order.
Styles from the campaign
are already available to pre-order
It could mark the end of the rift between the original
supermodels and their younger counterparts after Stephanie Seymour recently
claimed models of the moment including Kendall Jenner and Gigi Hadid shouldn't
be referred to as supermodels.
While Kendall and Gigi's mum Yolanda Foster both spoke out
after the comments, America's Next Top Model host Tyra Banks also got involved,
saying: "The modelling world is now a democracy and we need to celebrate
it, lean into it."