New York Fashion Week set for change as designers decamp to LA

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New York Fashion Week typically gets fashion month underway with some of the most hotly-anticipated shows from designers including Tom Ford and Tommy Hilfiger. However that all looks set to change in February as a growing number of designers have announced that they are relocating their shows to Los Angeles.

Tommy Hilfiger is one of the major designers who has decided to move his show to the West Coast, choosing instead to showcase his second collaboration with Gigi Hadid in Venice Beach on 8 February.

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Tommy-Hilfiger-Gigi

Tommy Hilfiger is staging his fashion show with Gigi Hadid in Venice Beach

Meanwhile Tom Ford is believed to be staging his next show to coincide with the Oscars weekend on 25-26 February.

Other designers who have announced that they are relocating their AW17 shows include Rachel Comey, Rachel Zoe and Rebecca Minkoff. Instead the US designer, who showcased her last collection on the streets of New York, will be hosting a unique all-day consumer experience at LA shopping centre The Grove.

Final details are yet to be confirmed but the brand's chief executive Uri Minkoff told Business of Fashion that it could be a "whole day journey" that will give shoppers a unique experience at many of The Grove's different retailers.

Rebecca-Minkoff

Rebecca Minkoff is hosting a unique customer experience at The Grove

Hypothetical examples include "a yoga class with models in the morning, a book signing with one of our influencers walking in the show at Barnes & Noble, or maybe there is a Rebecca Minkoff menu at one of the restaurants."

Meanwhile DKNY has cancelled its New York Fashion Week show, but rather than relocating, WWD reports that it will not be presenting a traditional runway show for its AW17 collection at all. In lieu of its traditional format the brand will host appointments in its showroom.

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