Emma Watson launches eco-fashion Instagram account

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Emma Watson has long been a pioneer for ethical fashion, and now she has taken her passion one step further by launching a new Instagram account to showcase her eco-friendly – and totally chic – outfits during her press tour for Beauty and the Beast. Launched in partnership with her stylist, Rebecca Corbin-Murray, the account already has close to 270,000 followers with just three posts to date.

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Each photo details every element of Emma's outfits with commentary and a certification from Eco Age to verify that it is sustainable and eco-friendly. In the first look, Emma wears a Stella McCartney coat, a label she credits as "the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur." The 26-year-old added a jumper from Filippa K; "a brand committed to four Rs: reducing, repairing, reusing and recycling".

Emma Watson wore this Stella McCartney coat during her press tour for Beauty and the Beast

For her second ensemble, Emma became the first celebrity to wear an ensemble from the Oscar de la Renta Fall show, which debuted at New York Fashion Week last week. Showing off the stunning look, which featured a floral embroidered bustier, wool ankle grazer trousers and a dramatic red silk sash, Emma wrote: "Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta's NYC atelier."

Emma wore an Oscar de la Renta ensemble straight off the New York Fashion Week runway

WATCH: Emma Watson dazzles as Belle in trailer for Beauty and the Beast

On Monday Emma used the Paris skyline as her backdrop to show off her gorgeous custom Louis Vuitton gown designed by Nicolas Ghesquiere. The Harry Potter actress told fans how the cobalt blue dress, which featured an asymmetric hem and cut out detailing, is made from "Newlife recycled polyester, created from used plastic bottles". The process "saves energy and reduces CO2 emissions compared to creating brand new polyester fibre," Emma explained, adding: "The arm band was created in a carbon-neutral mill." Emma will be documenting every outfit during her promotion of her new Disney film, all the while promoting sustainable fashion. We can't wait to see what she wears next!  

This custom Louis Vuitton dress is ethical and sustainably produced

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