Kendall Jenner has starred in the brand new Pepsi advert, which has been met with mixed reviews. In the short film, Kendall puts her glamourous lifestyle to one side to join a protest, and ends up handing a Pepsi to a smiling police officer. The advert, which has been described as taking "a more progressive approach to truly reflect today's generation and what living for now looks like," was met with some criticism, with many taking to Twitter to discuss the controversial 'Live for Now' campaign.
One person tweeted: "Protests are so in right now," while another added: "1. It's encouraging that Pepsi sees a profit-motive in marketing to the movement. Protest is popular! 2. This ad is totally bonkers." A third person joked that the aim of the 'Live For Now' campaign had worked in theory, writing: "In fairness to Pepsi, their ad did bring people together." Pepsi has released a statement following the backlash, which read: "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey."
Kendall spoke about being the face of the campaign
Kendall has yet to respond to the reaction to the advert, and tweeted the video on Thursday, adding that she was "honoured" to be a part of it. Her mum Kris Jenner also shared the clip, writing: "So proud of you @kendalljenner! Thank you @pepsi for choosing Kendall to be the face of your new campaign! #Pepsi #PepsiMoment #LiveforNow." The reality show star previously opened up about the ad, telling Elle.com: "[Crawford's Pepsi commercial] is actually one of my all-time favourite commercials. I used to watch it on YouTube all the time. But since this [new Pepsi ad] is supposed to be a secret from everyone, I haven't talked to her about it, but I'm excited to do it after it comes out. She just posted the most epic Instagram wearing all-Pepsi everything. I was like, 'I need this outfit. I need to find the whole thing on eBay somewhere.'"