America's top model Gigi Hadid is the star of Missoni's colourful new fall campaign. The vibrant images were shot by photographer Harley Weir at the home of Missoni creative director Angela Missoni, which is situated in the hills of Brunello, Italy. The Monte Rosa, the Alpine mountain range overlooking the village, served as a backdrop to many of the images.
The iconic knitwear brand has been brought bang up to date thanks to the colourful geometric patterns of the fall outfits modelled by the superstar model, who has landed campaigns for Max Mara, Fendi, Stuart Weitzman and DSquared2 among others in 2017.
Gigi Hadid will front Missoni's new campaign
Styled by Weir favourite, stylist Vanessa Reid, Gigi is seen in a selection of Missoni's ribbed knitted dresses, pants and a crop top featuring trapezoidal patterns; and wearing the cosiest of lightweight fake fur coats.
In one picture Gigi is posing wearing just a pair of white socks and is draped in a geometric patterned coat, contrasting her smooth skin with the soft fur. While in another, she wears a cardigan off her bare shoulders paired with a matching scarf.
Barely wearing any make-up it's a youthful take on the iconic brand's signature look, as Gigi looks playful in the striking clothes for the advertising campaign, which will debut in international publications in September.
Gigi is considered as one of America's top models
Meanwhile Bally has debuted her pal Taylor Hill as the face of its fall ad campaign which was shot in London by Brianna Capozzi, and styled by Jonathan Kaye.
The 21-year-old Victoria's Secret model is pictured wearing the brand's fall clothing and footwear against a stark white backdrop.
Targeted at the all-important millennial audience, the brand's chief executive officer Frederic de Narp explained its inspiration for the campaign is to "visually represent the happy optimism of a youthful mind-set", which is the cornerstone of the "new Bally".
“Taylor is the embodiment of what we are talking about. She expels a cheeky sense of fun that appeals to a younger, millennial audience,” he said, according to WWD.
The campaign will debut in the August issue of British Vogue.