Rihanna launched her first ever cosmetics line on Thursday evening at a party in New York City. The Bahamian superstar's Fenty Beauty range was teased with a short video release over America's Labour Day holiday weekend with fans and industry observers alike thrilled by the huge range of diverse women featured.
The Wild Thoughts singer is also delighted with her new product, tweeting ahead of Thursday's official launch: "THE FAMILY. Get it at http://fentybeauty.com at Midnight tonight! @fentybeauty."
Fenty Beauty features an astonishing 40 different foundation shades - 20 more than most traditional beauty lines.
Asked about her incredibly inclusive range, Rihanna told reporters at the event, "I wanted a colour that looked good on all skin tones... It's really important for me in every product.
"There are so many different shades and undertones. You just never know, so you want people to appreciate the product and not feel like, 'It only looks cute on her'."
In addition to the much-talked about Pro Filt'r foundation, which retails at £26, the range features cream highlighting sticks, called Match Stix, which come in 10 different shades and retail for £21 each. The Gloss Bomb, termed a 'universal lip illuminator', meanwhile, comes in one 'universal' shade and is priced at £16. Other items include Killawatt freestyle highlighter for £26 and Invisimatte, a 'mattifying powder' with a brush for £24.
Asked when she feels the most beautiful, the singer told People magazine, "When my skin is really good. When I'm tan and the humidity is really good, and my makeup happens to look perfect. The better your skin is, the better makeup looks on your skin."