Holly Willoughby wears £350 blouse by Kate's go-to designer

The This Morning host looked fabulous in florals on Thursday's This Morning

Hanna Fillingham

Holly Willoughby has long been a fan of the Duchess of Cambridge, and so it came as no surprise when on Thursday's This Morning, she chose to wear a blouse by one of Kate's recent go-to designers, Markus Lupfer. Holly dressed her slim figure in the German fashion designer's Blue Arctic Flower Silk Abbie Blouse, priced at £350. The pastel blue number was adorned with a botanical flower print and featured a feminine neck tie. Holly paired her blouse with a pair of wide legged, high-waist trousers by French Connection, and heels by Gianvito Rossi.

STORY: Kate's Berlin dress designer Markus Lupfer chats to HELLO!

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Holly Willoughby looked fantastic in a floral print Markus Lupfer blouse

As ever, Holly's fans were quick to compliment the star's fashion look shortly after she posted a photo of her outfit of the day on her Instagram account. One fan wrote: "Love everything you wear. Loving your blouse," while another said: "Gorgeous! I could comment every single day." A third simply wrote: "That shirt," accompanied by a number of love heart emojis.

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Kate wore a Markus Lupfer eagle print dress during the royal tour of Poland and Germany

Kate, meanwhile, recently wowed in another gorgeous printed ensemble by Markus Lupfer during her royal tour of Poland and Germany. During an evening reception held at the Clärchens Ballhaus in Berlin, Kate looked beautiful in a vibrant green print midi dress adorned with a striking eagle print pattern, which is thought to have paid tribute to Germany's emblem.

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A look at Holly Willoughby's style evolution 

Earlier in the year, Markus spoke to HELLO! Fashion Monthly about his impressive celebrity client list, revealing: "I do have to say we have incredible girls wearing our clothes: Rihanna, Olivia Palermo, Katy Perry, Ellie Bamber, the list is honestly endless and it's amazing – and Beyonce!"

The London-based designer launched his eponymous label in 2001, though put his own brand on hold for a few years while he helmed Spanish house Armand Basi. As well as his casual clothes, Markus is fast becoming a red carpet favourite. He still adds touches of whimsy and colour to his eveningwear and has become synonymous with bright, printed patterns.