Kate Bosworth and Zendaya stun in Erdem x H&M designs

Celebrities attended the launch party for the Erdem x H&M collection

hellomagazine.com

Kate Bosworth stunned at the Erdem x H&M launch in the collection's centrepiece; a black full-length floral party dress. The dress, more reminiscent of a ball gown than a cocktail dress, fitted the blonde actress like a glove, with the grosgrain bow detail adding more opulence to Kate's look on Wednesday night. "Bringing the bling to you @erdem ... sparkles in my eyes and all," Kate shared on Instagram next to a snap of her shining in the dress, which retails for £149.

The launch was held at The Ebell Club in Los Angeles, and attracted an A-list guest list, including Kate Mara, Alexa Chung, and Rashida Jones, who were all decked out in designs from the new collection. Selma Blair also attended, and looked lovely in lace, wearing the black Gothic-style dress on offer in the new line. And Zendaya looked cute, teaming the blue cable knit sweater with a full floral skirt, adding a preppy spin on the feminine silhouette.

Kate Bosworth, Rashida Jones, Kristen Dunst and Selma Blair

It was announced in July that Erdem Moralioglu was the latest designer to team with the Swedish high street retailer on a capsule collection. He follows in the footsteps of Alexander Wang, Karl Lagerfeld, and Roberto Cavalli. "I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before," Erdem said in a statement.

Zendaya looked gorgeous at the launch

As well as women's clothes, Erdem has also designed a men's collection - his very first foray into male fashion. The clothes hit H&M stores on 2 November.

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