These jeans are scientifically proven to 'contour' your bum

Lee’s Body Optix Jeans claim to be ‘contouring for the body’

Jessica B

Let’s face it, who wants to spend hours in the gym after work doing squats when you could be sipping cocktails in a bar? Well now you can officially put down the weights and grab the wine glass, because a new pair of jeans has been released that promises to give you a booty to rival the Kardashians – minus the painful hard work. Lee’s Body Optix Jeans promise to create the impression of a 'perkier backside' using a number of clever tricks. They're made from both light and dark denim shades that effectively contour your behind, making it look plumper.

The clever panelling works like shading and highlighter for your backside

They also feature body-shaping pockets and a wavy seam across the cheeks, to add to the rounded effect. Double seams at the side also give a lengthening illusion. The enhancing jeans claim to do for the body "what contouring makeup does for the face". The description on the website says: "Combining Lee's iconic denim with the innovation of laser contouring and shading, this collection uses vision science to create products that fit, flatter and captivate. We combined the power of precision patterning and unique shading to achieve a longer, leaner and more lifted look."

Could you cheat your way to a Kim K booty?

It certainly sounds like a quick cheat to avoid the hours of gruelling gym work the Kardashian sisters reportedly put in to maintain their famous figures. Kim gave a glimpse into her training routine on Instagram recently, saying: "Shout out to my trainer @fitgurlmel who really changed my body. When I wasn't happy with what I saw back in the mirror I spent a whole year training so hard 5 or 6 days a week putting in a lot of work and changed the way that I eat and there's such a noticeable difference.

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"I am firm and less cellulite and so much more confident. SO THANK YOU for waking up at 5am to do crazy body building workouts & sprints that I hate & putting me on to this lifestyle." Kim's trainer Melissa is a bodybuilder who has helped Kim to transform both her diet and fitness routine, focusing on eating all-natural foods and using a mix of low-intensity and high-intensity interval training with weight training to shred fat and build lean muscle.

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