Tiffany & Co. have launched a new shop in Covent Garden – and it even has a vending machine

The world's most famous jewellery store has some exciting news…

Laura Sutcliffe

Tiffany & Co is arguably the most famous jewellery brand in the entire world. When you think of the iconic duck-egg blue boxes – so many sparkling images are conjured up into your head. The everlasting memory has to be the late Audrey Hepburn singing Moon River as she sips a coffee whist gazing wistfully at the diamonds in the 1961 classic movie. We have some exciting news for fans of the prestigious brand – there is a brand new shop opening in Covent Garden and it is very different from the other 12 stores that are dotted around the UK. First of all, it's actually known as a Style Studio – embracing the modern side of the brand as opposed to the mega-whatt jewellery it's famous for. The space is wide, super-sleek and set out so you can interact with the products. It’s located on St. James Street and is a great place where you can personalise your gifts and even check out the famous 'Everyday Objects' range – think paper cups, pens, plant pots and straws. Plus, there is even a Tiffany & Co. vending machine, where you can swap your change for a bottle of the brand's signature perfume. Who would have thought it!

Tiffany's new store is a huge space and totally interactive 

Richard Moore, vice president, creative director of Store Design and Creative Visual Merchandising at Tiffany & Co. explains: "We've integrated uniquely playful displays that reflect the wit and humour of Tiffany design to create a one-of-a-kind, experiential destination" he said. The store is open from mid-July, so if you are in London – pop in and check it out.

There's even a vending machine! 

The brand is embracing the future and most definitely moving with the times – in November 2017 The Blue Box Café opened on the top floor of the famous Fifith Avenue store in New York City.

MORE: Now you really CAN have Breakfast at Tiffany's!

The stunning café is decked out in all things Tiffany - from the colour scheme to fancy artwork on the walls. It means you really can have breakfast at Tiffany's and dine just like Holly Golightly with the most beautifully presented menu.

READ: Diamonds are Alexa's best friend… British model unveils Tiffany & Co. Christmas windows

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