Ivanka Trump to close her fashion brand – all the details

The White House advisor will now focus on politics rather than fashion

Sophie Hamilton

Ivanka Trump is to close her fashion line, it has been announced. The daughter of President Trump revealed the news on Wednesday, 17 months after starting her role as Senior Advisor to her father at the White House. Ivanka started the company back in 2007, first selling jewellery then branching out into clothing, shoes, accessories, and homeware. The move will come as a surprise to the fashion world, as her label was successful and estimated to be worth $100 million (£76m). However, the company is said to have experienced difficulties since President Trump's election with boycotts from customers.

Ivanka, who is married to property developer Jared Kushner with whom she shares three children, said: "When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”

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She continued: “I am beyond grateful for the work of our incredible team who has inspired so many women, each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter.”

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President of the brand, Abigail Klem said: "We are incredibly proud of the brand we have built and the content and product we’ve developed for our customers. Our platform has become an indispensable resource for our loyal community of women."

NBC News reports that Ivanka met with her 18 staff in New York after the news was announced to the company.

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