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Maximise your beauty sleep with this new hydrating mask

May 25, 2016
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Finding the time to fit in a comprehensive skincare regime can be difficult, so we're all for letting our products work their magic overnight, while we get in those all-important Zs.Enter beauty giant Avon, who have just released their ANEW Clinical Hydra Recovery Overnight Mask. Their first-ever sleep mask, it is a one-step treatment that gives a radiant glow overnight.

Clinically shown to infuse skin with 48 hours of moisture, the new mask takes inspiration from the Korean sleep mask trend which has now found its way to Europe.A translucent gel with encapsulated hyaluronic acid and visible shea butter beads that instantly dissolve into skin, the mask tackles dehydrated, tired-looking skin to ensure it looks fresh and radiant by the time you wake up.It also ties in with new research, which shows that night is the optimum time to apply skincare treatments. With the body at rest, cells go into overdrive to repair damage incurred during the day, from factors such as environmental pollutants and UV rays.The mask increases the flow of nutrients and oxygen to reach the skin, helping to stimulate the removal of toxic cellular products and aid regeneration.It's tried and tested by HELLO! - we're big fans...Avon ANEW Clinical Hydra Recovery Overnight Mask, £25, launching 26 May 2016, available at